# Lifestyle Content Challenge Developing a content strategy centered on "showing not telling"—lifestyle content that combines free value, personal experience, and thought leadership. ## I Am A craftsman and meditation teacher weaving carpentry, Buddhist insight, and creative process into grounded guidance for these changing times. ## I Stand For - Sacred experiences that connect us to the numinous - Authentic expression that makes us feel creative and fulfilled - Contrarian culture that stays true to values of autonomy and sovereign creatorship ## Themes - **Pursuing Creative Freedom** (process, expression, authenticity) - **Buddhist Dharma for Everyday Life** (buddhism, philosophy, practice) - **Aesthetic Enjoyment** (products, music, books, art) - **Observing the Changing Times** (astrology) - **Energy Practices** (meditation, qigong, yoga, writing, excursions) ## Audience **Their desires:** - A deeper, more honest creative life - Slow down without falling behind - To feel connected to something real again - Healthy relationship with tech - Clarity of purpose **Their struggles:** - Creative paralysis - Feeling behind - Can't stay consistent with meditation - Desire for depth in a shallow culture - Balancing art with survival **Their language:** - "I can't focus like I used to" - "I want to make more art" - "I need to slow down" - "I just want to be myself online" ## Content Formula _"I do this thing because it helps me do this thing."_ - "I do" = Personal Experience - "This thing" = Free Value - "Because" = Thought Leadership ## Hook Examples - My morning meditation → **The 5-minute practice that stopped my anxiety from running my day** - How I drink my first cup of coffee → **The mindful coffee ritual that grounded my mornings as a new dad** - How I center myself before carpentry → **The pre-work grounding ritual that stabilizes my mind** - How I breathe when my mind spirals → **The 10-second breath that saved my nervous system** ## Links - [[01 PROJECTS/Lifestyle Content Challenge/brainstorm|brainstorm]] - [[01 PROJECTS/Lifestyle Content Challenge/tasks|tasks]]