Folks are starting to think more deeply about creating for a legacy instead of an algorithm, but feeling tension because the algorithm persists just the same. ## The Shift There's a shift toward lifestyle content peaking across the board, with entrepreneurs feeling drawn towards "creatorship" when it comes to content, rejecting the standard thought-leader-y stuff in favour of leading through their very human *life*, rather than just their expertise. ## The Formula The gist is *showing-not-telling*, and it combines free value, personal experience, and thought leadership all into one conversation: **"I do this thing because it helps me do this thing."** - *"I do"* = Personal Experience - *"This thing"* = Free Value - *"Because"* = Thought Leadership ## Application It's the perfect bridge into lifestyle content because you get to show yourself in your day to day behavior, while still offering some kind of tangible takeaway, and anchoring the experience in your expertise. **The question:** What are you already doing every day that is an embodiment of your beliefs as an expert? --- ## Related - [[Brand Reflections|Brand Reflections]] - [[Creative Clarity|Creative Clarity]]